Photo: drial7m1 / iStock Unreleased / Getty Images
Photo Credit: Getty Images
Fireball Whisky is taking game-day rivalry to the next level with its new limited-edition drink, Crierball — made with actual "rivals' tears!" Fireball employees in "Tear Collector" uniforms will be at key college and pro games to collect the salty tears of defeated fans as they exit the stadiums. These tears get a thorough clean-up and a special distillation process before being mixed with Fireball’s iconic cinnamon spice. The new product will be available for the 2025-2026 football season, bringing a whole new meaning to "taste of victory."